Case Study: Redesigning Giang Café to a premium brand publication
IMAGE NOTE Prompt: "Sleek coffee shop website shown on dual screens in a modern coffee shop interior, warm daylight."
Introduction
Giang Café is an iconic F&B brand with a rich heritage. However, their digital footprint was stuck in the past, failing to match the premium quality of their artisanal beverages.
The Challenge: A Slow, Clunky Legacy Web
The old website was built on heavy templates, suffered from dynamic image layout shifts, lacked mobile optimization, and could not be updated by shop managers.
IMAGE NOTE Prompt: "UX sketch showing comparison between fragmented old mobile design vs optimized clean mobile grid layout."
The Strategic Solution: Editorial layout & Next-Gen Tech
We redesigned the entire experience from scratch:
- Editorial aesthetics: Coffee-cream tones, bold typography, spacious padding.
- Dynamic CMS Integration: Shop managers can update weekly pricing directly.
Results & Performance Metrics
- Lighthouse Performance: 98/100
- Bounce Rate reduction: -40%
- Mobile conversions: +65%
- Image assets delivery time: < 300ms
Summary
By focusing on storytelling, high performance, and modern design tokens, we built a digital publication that respects brand heritage while driving commercial goals.
FAQ
What framework did you use?
We used Next.js App Router for server pre-rendering and Vercel for fast global edge distribution.
CTA
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