Engineering Journal
We share everything behind our work. Design systems. Motion. Performance. SEO. AI workflow. Case studies. Everything we learn while building premium digital products.
Featured Article
Designing Premium Design Systems for Modern Web Architecture
A look inside our token-driven design workflow, component architecture, and how to scale UI consistency across multi-tenant applications.
Latest Articles
The Art of Motion: Micro-interactions that guide user attention
Animation is not just decoration. Discover how to create meaningful, spatial storytelling transitions using GSAP and Framer Motion.
Modern Technical SEO: Dominating Search Results in 2026
SEO has evolved. Learn how to optimize for AI search engines, implement FAQ schemas, construct sitemaps, and structure structured data.
Engineering Workflows: How AI is supercharging our development velocity
How we utilize Cursor AI, Gemini models, and automated test runners to write, review, and ship clean components in record time.
Core Web Vitals Optimization: How to hit 100/100 Lighthouse score
How to eliminate layout shifts, optimize image loading pipelines, reduce javascript bundle sizes, and leverage edge rendering.
Case Study: Redesigning Giang Café to a premium brand publication
How we took a traditional coffee brand website and transformed it into a premium, motion-rich, and high-performance showcase.
Popular Articles
Designing Premium Design Systems for Modern Web Architecture
12 min readThe Art of Motion: Micro-interactions that guide user attention
8 min readModern Technical SEO: Dominating Search Results in 2026
10 min readEngineering Workflows: How AI is supercharging our development velocity
7 min readFeatured Case Studies
Kể chuyện fullscreen & Hiệu năng đo được
Giang Café — Redefining Heritage Coffee Experience
Redesigning and rebuilding the website of a traditional coffee shop brand into a premium, responsive, and CMS-driven platform.
Interactive Coding Platform Redesign
An educational interactive game application built with strict performance budgets, custom canvas rendering, and zero layout shift.
Engineering Notes
Short write-ups, lessons learned, and performance tips direct from the dev desk.
Avoid dynamic classnames with Tailwind
Always write full Tailwind classes. Avoid mapping like dynamic string templates (e.g. bg-[color]-500). Tailwind static analyzer won't bundle them.
Disable Next.js prefetching on big nav menus
Using `prefetch=` on non-critical links inside footer/menus prevents excess bundle pre-loading, lowering LCP values.
Target CLS via Stable aspect-ratio
Set `aspect-ratio` on wrapping containers of dynamic elements. This ensures container reserves space before the bundle loads.
AI & Workflow
How we utilize AI models to design, develop and ship premium systems.
SEO & Performance
Technical deep-dives into Core Web Vitals, speed, and indexing strategies.
Modern Technical SEO: Dominating Search Results in 2026
SEO has evolved. Learn how to optimize for AI search engines, implement FAQ schemas, construct sitemaps, and structure structured data.
Core Web Vitals Optimization: How to hit 100/100 Lighthouse score
How to eliminate layout shifts, optimize image loading pipelines, reduce javascript bundle sizes, and leverage edge rendering.
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