Lạc Artspace
A premium digital experience designed to simplify workshop booking while showcasing the artistic identity of LAC.ARTSPACE.
The Challenge
Previously, Lạc Artspace organized art workshops manually via social media posts, resulting in operational bottlenecks:
Manual Booking
Time-consuming booking confirmation cycles over chat messages.
Scattered Info
Difficulty for users to check available schedules, topics, and pricing.
No System
Lacked a centralized repository to manage workshop registrations.
Brand Consistency
Standard templates failed to convey the premium, artistic identity.
Research & Discovery
We analyzed the user journey of a painting attendee — from initial discovery on social media to completing their artwork.
User Interviews
Interviewed 20 regular attendees to identify key registration friction points.
Competitor Analysis
Reviewed top F&B and art workshop concepts in Vietnam & SE Asia.
Journey Mapping
Designed a booking flow requiring fewer than 3 steps from start to finish.
Information Architecture
A simplified, content-first user flow, eliminating clutter to keep user focus on the artistic experience.
Home Page
Introduces the studio space, atmosphere, and highlighted workshops.
Booking
Real-time calendar schedules, painting topics, pricing, and materials included.
Confirmation
Clean summary card with a dynamic QR code ticket delivered via automated email.
Visual Language
A warm, natural wood and coffee-derived color palette merged with canvas texture. Premium editorial typography.
Coffee Brown
Linen Cream
Charcoal
Motion System
Animations at Lạc Artspace are designed to guide user attention and elevate artistic aesthetics, rather than act as mere decoration.
Parallax Scrolling
Creates spatial depth while scrolling through showcase galleries.
Interactive Canvas Zoom
Smooth canvas details expansion on hover.
Smooth Route Transitions
Fluid page shifts preserving continuous aesthetic sentiment.
Engineering
Engineered using Next.js for high-speed page delivery, guaranteeing optimal Lighthouse metrics.
Next.js
Server components rendering page loads under 1 second.
Prisma & Supabase
Reliable database schemas to store attendees, schedules, and tickets.
Cloudinary
Media pipeline delivering optimized image assets and video previews.
Lighthouse Audit Results
SEO Strategy
Technical SEO audits help Lạc Artspace reach organic visitors looking for weekend art experiences.
Structured Data
Event schema implementation displaying workshop times directly in Google Search.
Image SEO
WebP format compression with descriptive keyword alt tags.
Local SEO
Embedded Map coordinates, localized search optimization, and opening times.
Outcome
The digital solution transformed operations, boosted brand professionalism, and enhanced business KPIs.
“"The website transforms the workshop experience into something simple, modern and memorable."
What Comes Next
Online Payments
Integrating Momo and VNPay directly during reservation checkout.
Student Accounts
A dashboard to store completed artwork history and loyalty perks.
Virtual 3D Gallery
An interactive WebGL virtual gallery tour of the studio.
Interested in building something similar?
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